Loro Piana men’s coats are the benchmark

There are no men’s jackets in the world that compare with the classic outerwear line of Italian wool merchant Loro Piana.

Photo: Loro Piana

The €13,310 Roadster Villa D’este

As I contemplated this post a prominent entrepreneur called. “Oh yes,” he said salaciously. “Wearing one is like sex on your shoulders.”

Loro Piana Roadster Reverse

Loro Piana Roadster Reverse

At luxury retailer Harry Rosen a few years ago, I dared to try one on. The New Anytime model I fashioned myself in was out of my price range at $5000, but I thought about it.

Winter Voyager Cashmere Lining

Winter Voyager Cashmere Lining

Years later, despite the fact that the sun is out and it’s almost Summer, I’m still thinking about it. I’ve tried on a hundred coats since and I can’t bring myself to buy any of them. Nothing compares.

At €2125, the Winter Voyager presents the entry level; still a marvellous jacket:

Loro Piana Winter Voyager

Loro Piana Winter Voyager

With our compliments to Loro Piana, the gold standard in men’s coats, for providing motivation and a reward for our risk taking.

Photos: Loro Piana

About Tommy Humphreys

Tommy Humphreys is a writer, consultant, investor and speaker focused on early stage mining, oil and gas, and technology companies. He founded the Pacific Website Co. in 2006 and CEO.CA in 2012.

  • Jason

    So pimp

  • Marc B.

    The Cashmere dons.