🐂$XBRA Xebra Bull first and only mover advantage thesis : 

The chart is breaking out and just popped 200 ma 💹

(Do your own DD, this is not a recommendation to buy or sell but rather my bullish view on the company for the coming months, I am bringing forth the information based on my DD to the best of my recollection and NRs and any other digging I may have done) 

(This reminds me of loading $mdma before it's run) 

🎯 Seasonality chart right chart right time

🎯 CBD market in infancy in mexico 60m and growing 46% per year . 

🎯The company is a buyout target from any North American company being they are public in the US and Canada and have COFEPRIS authorizations to legally work in the Mexican cannabis market . Talks with the CEO had always been they wanted to build up a $2-300 m company and sell it, with mexico legalization looming on the horizon as soon as July. 

🎯 $Xbra is the only pubco to take advantage of any Mexico legalization speculation. They can also literally go in any direction with this if they wanted from pharmaceutical to building materials the sky's the limit. They are worth about 5 million just in court fees to get this Amparo ticket which is likely why Diaz (new board member and large shareholder paid 1 m + for the 20 %.)

🎯The company is well rolled back and held tight by insiders making it a low float lean traded company for what's even available to trade piblically. (Management holds most shares and has participated in all PP's) 


🎯They just financed at .05 where Diaz who is now on the board and brought another member who is policy influtial in Mexico, I believe this was the last piece of the puzzle. Firstly, Diaz values the company by paying 1m plus for almost 20 percent . Secondly the person he brought to the board Erick Ponce is involved with law and policy in Mexico . All off the sudden they have movement with their licenses , with their imports and products. Mexico is a very community and culture oriented country which tends to make it difficult to break into externaly. It's what and who you know. They now have movement with their stock and newsflow magically after aforementioned events.

🎯 The executive team is nothing to sneeze at : 🐂 Robert Guistra (big mining pubco name) was involed in the inception and still holds shares, they are executing a vision here and its very apparent . 🐂 Omar Garcia Amregio CFO -

Omar Garcia Abrego is a Canadian Chartered Professional Accountant (CPA, CA) with over 25 years of progressive international accounting experience within the public and private markets. Mr. Abrego possesses a demonstrated ability to streamline business processes, develop and implement financial controls to improve efficiency and accuracy of the financial information and is proficient in all technical aspects of accounting, financial reporting and regulatory filing compliance for public companies.

Mr. Abrego also has significant experience in business acquisition transactions and held multiple executive and senior positions in various companies such as Liberty Defense Holdings, Altaley Mining Corporation, Auryn Resources, Cayden Resources (which was sold to Agnico Eagle Mining Limited for $205 million in November 2014), Farallon Mining (which was also sold to Nyrstar NV for $409 million in January 2011), Graymont Limited and Deloitte LLP. Mr. Abrego holds a Bachelor of Public Accounting degree from Instituto Tecnológico y de Estudios Superiores de Monterrey and is also a Certified Public Accountant (CPC) in Mexico. Rodrigo Gallardo well respected in Mexico, current ceo and long time lawyer. 

🐂 Jay Garnet (more info below)

🐂 Robert Diaz (Mexican policy/law)

🎯 The vehicle is an Amparo granted by COFEPRIS to allow them to be the first pub co to deal with cannabis import, export, sales, production, growing, manufacturing etc . A Mexican lawyer Rodrigo Gallardo and team came up with the idea and executed in court with a unanimous decision in their supreme court. (It's what and who you know)  

🎯 Lots of news in the pipe line :

▶️ Broader sector bottoms w/ volume.  

▶️ Expected US descheduling and Mexico legalization by July. (Speculation jump in the works) 

▶️ Xebra positioned well with Supreme Court victory 1st movers advantage, and exclusive to their specific authrizations and incoming licenses for CBD/THC >1%. 

▶️ Supply agreement in place with API cert isolate provider. 

▶️ Incoming distribution next work.

▶️ Big partnership announcements incoming with suppliers and manufacturers for CPG and wellness products. 

▶️ Heavy insider ownership above .05. 

▶️ Heavy presence in Mexican CBD and THC market on the board of directors. Mexican dea official and media 

🎯 Jay garnet previous ceo, is a serial entrepreneur. He puts businesses together for sale and moves on to the next opportunity. He is also very invested and said ,'[wont be selling it any time soon down here]' . He sold a business to Starbucks for 75 m . Spud an organic delivery service with now hundreds of employees and a wine and spirit business called Icon/whitefish . Just to name a couple of maybe 10 others. 

“We’re having a lot of ongoing conversations now, as I referenced earlier, it was: ‘Call us when you actually get it (licensing approval). We announced on Thursday morning, as you know, it’s been a relentless stream of phone calls to be able to, you know, kind of get back to everybody, which is very exciting for us… I don’t think we’re going to rush into anything. But I do think that over the next 60 to 90 days, we’ll identify the right partnerships.”

Took longer due to licensing red tape, but that has since been resolved and announcements of approved products are being released now. 3 this week 

From a NR: Mr. Garnett, is a serial entrepreneur and corporate executive with many years of success in founding and leading consumer-packaged-goods and beverage companies in Canada and the United States. Over his nearly 30-year career, he has been recognized with numerous business awards and accolades, including Profit 100's Top 100 in Canada five years in a row, BC Business Top 30 Under 30 and Top 40 Under 40, and he was a finalist for Ernest & Young's Entrepreneur of the Year.

"We are absolutely thrilled to have a CEO of Jay's caliber, and firmly believe that his experience and vision will take Xebra to the next level. He is uniquely skilled at developing brands and leading companies through the growth phase, and he has an exceptional track record of success," commented Xebra Founder and Chairman Robert Giustra.

Mr. Garnett founded Seattle's Best Coffee Canada, a national wholesaler and retailer in 1993, and it was acquired by Starbucks in 2007. From 2008 to 2010, he was a shareholder and CEO of the Healthy Beverage Company, a Nestlé development company subsequently acquired by a Mexican conglomerate. Its Steaz brand became a category leader in organic teas and it was the first company to launch an organic energy drink in the United States. At the time of the sale, Steaz was the second best selling ready-to-drink tea brand in Whole Foods across North America. 

Mr. Garnett was also a founding partner in 2010 of Spud.com (publicly traded as Freshlocal), an online organic food grocery delivery company with revenues in fiscal 2021 of $132.8 million and a gross profit of $49.5 million; its electronic platform has been adopted by grocers worldwide, including Carrefour the fifth largest grocer in the world. 

In addition, Mr. Garnett launched a wine & spirits import agency, which he quickly grew to national status, and in 2016 it was acquired by one of the top 5 agencies in Canada. Since 2018, Mr. Garnett has been active in the cannabis sector as an investor and advisor, and he acted as a senior officer and director of Experion Biotech, which was later renamed Citizen Stash and acquired by The Valens Company. Mr. Garnett is also a significant shareholder of Xebra.

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