Just do it! Well, easier said than done. Nike posted better-than-expected results for the second quarter. However, the sports giant lowered its expectations, cautioning about a softer revenue outlook. Investors got spooked when the company warned that it couldn't maintain the same pace for the rest of its fiscal year.
Let's start with some positive news: Nike earned $1.03 per share in the quarter, marking a 21% year-on-year increase. Net income reached $1.6 billion, surpassing expectations, and revenue edged up 1% to $13.4 billion, aligning with the consensus.
Nevertheless, on Thursday, Nike adjusted its projection, anticipating a mere 1% revenue growth for the fiscal year ending on May 31, 2024. This is a departure from the company's earlier forecast of mid-single-digit percentage growth in sales, leading to a 12% drop in Nike's stock in pre-market trading on Friday.
During the company's conference call, Chief Financial Officer Matt Friend pointed out that the revised outlook reflects a challenging environment, particularly in Greater China and EMEA (Europe, the Middle East, and Africa). He noted "indications of more cautious consumer behavior around the world."
China is a major concern for Nike, with fears of a slowdown in consumer spending. The latest results might heighten doubts about a recovery as China grapples with slower consumption amid increasing uncertainty about the nation's economic prospects.
Additionally, Nike revealed cost-cutting plans, targeting up to $2 billion in savings over three years to counter an expected decline in revenue. This will result in $400-450 million in pre-tax charges, primarily recognized in the third quarter of fiscal year 2024.
Nike has not promptly addressed inquiries about potential job cuts or the number of affected staff. However, the company's management has outlined plans to "reduce management layers."
In addition to cost-cutting, Nike aims to achieve savings by streamlining its product lines, increasing automation, and enhancing technology. Acknowledging the current challenging consumer environment with heightened promotional activity, they recognize that consumer action is driven by newness and innovation.
Nevertheless, Nike remains a major player in the sports apparel industry, despite facing increasing competition from other brands. The company's volume points (check out the volume indicator) continue to be impressive.
