If I pay you to say good things about me , what are they worth . Whether it is Chicken , Beef or Pork they are what they are . If I am Michael Jordan you can trust these shoes are good . It is advertising , right ? No one pays someone to say "these shoes are shit". We have all seen Shak pump Taco Bell and The General insurance . So why should we believe that Company AC is the next big money maker ? Even the best companies have to pay to be heard . Do not believe everything you hear and always consider the source .