LAS VEGAS and VANCOUVER, British Columbia, Nov. 30, 2021 (GLOBE NEWSWIRE) -- TAAT GLOBAL ALTERNATIVES INC. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) (the “Company” or “TAAT”) is pleased to announce that it has been approved as a sponsor of “To The Moon”, an invitation-only networking event and immersive art exhibit being held on Tuesday, November 30, 2021 in Miami, hosted by WallStreetBets (“WSB”). In January 2021, WSB rose to prominence as an online investor community after it was discovered to have been instrumental to a number of remarkable developments in the capital markets1. Over approximately ten years, WSB’s user base on the Reddit social community has grown to more than 11.2 million members2 including Keith Gill, whose research into publicly traded video game retailing giant GameStop made headlines globally at the beginning of 2021. It was later discovered that Mr. Gill mentioned the U.S. ticker symbol of TAAT™ in a selection of his handwritten notes that appeared in an interview published by the Wall Street Journal3, which led to Forbes contributor Amanda Siebert profiling TAAT™ in a February 3, 2021 feature4. As the relationship between TAAT™ and WSB evolved over the course of 2021, an agreement was formed for TAAT™ to sponsor WSB’s “To The Moon” event, where the Company will have an active marketing team presence among a group of approximately 400 attendees.

The WSB “To The Moon” event will take place at a rooftop venue in the South Beach area of Miami, Florida, and will begin with a one-hour live auction of non-fungible tokens (“NFTs”). Following the live auction, at 7:00 pm EST the live art experience Token Mischief: What is Real & What is Art? will begin along with live music, as well as food stations and an open bar for the enjoyment of attendees. As a sponsor of the event, TAAT™ is to distribute promotional goods as well as packs of TAAT™ Original, Smooth, and Menthol for attendees aged 21+ who are current smokers. Eligibility for admission is generally limited to holders of the WSB Diamond Pass NFT, with “General Admission” opportunities subject to ticket availability. Please refer to the following web page for more information: https://wsbparties.com/

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/034b50bb-902e-4bfd-99ce-40c351ea085b

Readers using news aggregation services may be unable to view the media above. Please access SEDAR or the Investor Relations section of the Company’s website for a version of this press release containing all published media.

TAAT™ Chief Executive Officer Setti Coscarella commented, “Online communities such as WSB have been a major catalyst in democratizing the world of retail investing, as they allow for open-ended discussions to be had so that investment opportunities can be analyzed conversationally from the layperson’s perspective. After it was discovered that our U.S. ticker symbol ‘TOBAF’ (OTCQX) was written on the notepad of Keith Gill, one of WSB’s most prominent personalities, interest in TAAT™ from the WSB community picked right up. It is clear that our value proposition is attractive to WSB’s members, who very actively seek out unique investments with long-term potential for prosperity. We are thrilled to be a sponsor of WSB’s ‘To The Moon’ event in Miami, and I believe we will be able to enrich our presence within the community through our sponsorship and attendance of this prestigious event.”

Wall Street Bets Founder Jaime Rogozinski added, "I'm very impressed with TAAT™ and what they're doing. They're coming into a market dominated by large, well-established tobacco companies and turning it upside down. Their innovative approach is disrupting the status quo, and the market appears to be rewarding them. Within six months of listing, TAAT™ was added to the Canadian Securities Exchange's Composite index as well as its CSE25 subset as one of the 25 largest Composite firms by market capitalization. Industries are changing at record pace these days, and it's clear to me that tobacco is next on the chopping block. As such, I am happy to see TAAT™ is leading the charge in reshaping the market. I will personally be looking forward to hosting an unscripted live interview with the TAAT™ management team in the coming weeks, which we believe will be of interest to our loyal WallStreetBets followers."

Sources

1 - https://www.cnn.com/2021/01/29/investing/wallstreetbets-reddit-culture/index.html

2 - https://www.reddit.com/r/wallstreetbets/

3 - https://www.wsj.com/articles/keith-gill-drove-the-gamestop-reddit-mania-he-talked-to-the-journal-11611931696

4 - https://www.forbes.com/sites/amandasiebert/2021/02/03/taat-the-company-on-keith-gills-notepad-making-hemp-cigarettes-that-taste-like-tobacco/

On behalf of the Board of Directors of the Company,

TAAT GLOBAL ALTERNATIVES INC.

“Setti Coscarella”

Setti Coscarella, CEO and Director

For further information, please contact:

TAAT™ Investor Relations
1-833-TAAT-USA (1-833-822-8872)
investor@taatglobal.com

THE CANADIAN SECURITIES EXCHANGE (“CSE”) HAS NOT REVIEWED AND DOES NOT ACCEPT RESPONSIBILITY FOR THE ACCURACY OR ADEQUACY OF THIS RELEASE, NOR HAS OR DOES THE CSE’S REGULATION SERVICES PROVIDER.

About TAAT Global Alternatives Inc.

The Company has developed TAAT™, which is a tobacco-free and nicotine-free alternative to traditional cigarettes offered in "Original", "Smooth", and "Menthol" varieties. TAAT™'s base material is Beyond Tobacco™, a proprietary blend which undergoes a patent-pending refinement technique causing its scent and taste to resemble tobacco. Under executive leadership with "Big Tobacco" pedigree, TAAT™ was launched first in the United States in Q4 2020 as the Company seeks to position itself in the $814 billion1 global tobacco industry.

For more information, please visit http://taatglobal.com.

References

1 British American Tobacco - The Global Market

Forward-Looking Statements

This news release contains “forward-looking information” within the meaning of applicable Canadian securities legislation. Often, but not always, forward-looking information and information can be identified by the use of words such as “plans”, “expects” or “does not expect”, “is expected”, “estimates”, “intends”, “anticipates” or “does not anticipate”, or “believes”, or variations of such words and phrases or state that certain actions, events or results “may”, “could”, “would”, “might” or “will” be taken, occur, or be achieved. Forward-looking information in this news release includes statements regarding the anticipated performance of TAAT™ in the tobacco industry, in addition to the following: Potential outcomes from the Company’s sponsorship of WSB’s “To The Moon” event on Tuesday, November 30, 2021. The forward-looking information reflects management’s current expectations based on information currently available and are subject to a number of risks and uncertainties that may cause outcomes to differ materially from those discussed in the forward-looking information. Although the Company believes that the assumptions and factors used in preparing the forward-looking information are reasonable, undue reliance should not be placed on such information and no assurance can be given that such events will occur in the disclosed timeframes or at all. Factors that could cause actual results or events to differ materially from current expectations include: (i) adverse market conditions; (ii) changes to the growth and size of the tobacco markets; and (iii) other factors beyond the control of the Company. The Company operates in a rapidly evolving environment. New risk factors emerge from time to time, and it is impossible for the Company’s management to predict all risk factors, nor can the Company assess the impact of all factors on Company’s business or the extent to which any factor, or combination of factors, may cause actual results to differ from those contained in any forward-looking information. The forward-looking information included in this news release are made as of the date of this news release and the Company expressly disclaims any intention or obligation to update or revise any forward-looking information whether as a result of new information, future events or otherwise, except as required by applicable law.

The statements in this news release have not been evaluated by Health Canada or the U.S. Food and Drug Administration. As each individual is different, the benefits, if any, of taking the Company’s products will vary from person to person. No claims or guarantees can be made as to the effects of the Company’s products on an individual’s health and well-being. The Company’s products are not intended to diagnose, treat, cure, or prevent any disease.

This news release may contain trademarked names of third-party entities (or their respective offerings with trademarked names) typically in reference to (i) relationships had by the Company with such third-party entities as referred to in this release and/or (ii) client/vendor/service provider parties whose relationship with the Company is/are referred to in this release. All rights to such trademarks are reserved by their respective owners or licensees.

Statement Regarding Third-Party Investor Relations Firms

Disclosures relating to investor relations firms retained by TAAT™ Global Alternatives Inc. can be found under the Company's profile on http://sedar.com.


Picture 1

TAAT™ is one of the sponsors of the invitation-only “To The Moon” event hosted by the WallStreetBets investor community, which will begin at 6:00 pm EST on Tuesday, November 30, 2021 in Miami, Florida