NEW YORK, March 22, 2017 /PRNewswire/ -- Buxom, the sexy color cosmetics brand known for plumped up lips and striking, bold looks is proud to announce its latest #BandofBabes campaign, a multi-tiered influencer strategy led by actress Bella Thorne, who's known at the brand as "queen babe." In her role, Bella will appear in the brand's digital campaigns, social media and will also be developing social content.
"At Buxom we're big, we're bold, we're sexy and like Bella we don't shy from self expression, there's nothing subtle about us," stated Serena Giovi, Senior Vice President, Global Buxom at Shiseido Americas Corporation. "Bella is a social superstar and total style chameleon like all of us Buxom babes, she'll be sharing her best Buxom looks directly with fans – it's the perfect partnership."
"I live my life in full color and being a Buxom babe is a true expression of who I am," commented Bella Thorne. "I love to do it big and that attracted me to the brand, we are going to have so much fun together."
With more than 31 million combined social followers, Bella is known for her vivacious and relatable personality and deep connection with her fans. Bella is currently working on a number of projects set to release in 2017 and can next be seen in Freeform's "Famous in Love" on April 18th.
"It's time for Buxom to pump up the volume and be bigger, bolder and sexier than ever," commented Jill Scalamandre, President, Shiseido Global Makeup Center of Excellence. "We are looking to build a socially-driven brand with this generation's band of babes and talk directly to our fans."
The #BandofBabes campaign features the brand's cult favorite plumping products, like Full-On Lip Polish and Lash Mascara, as well as the new PlumpLine Lip Liner that launched last month.
The campaign shows an energetic squad of girls, fronted by Thorne, ready for a fun night out. The products are used to bring out the babe in each girl, creating the "feminine sexy" vibe.
Buxom invites you to unleash your inner vixen with fearlessly vivid color and products that stimulate the senses. Go on…indulge your boldly sexy side and don't forget, a little mischief goes a long way.
Join the band of babes by posting your own content with the hashtags #BandofBabes and #BuxomBabe.
BUXOM® COSMETICS
Unleash your inner bombshell with fearlessly vivid color and products that stimulate the senses. Go on…indulge your big, bold, sexy side and don't forget, a little mischief goes a long way.
SHEISEIDO CO., LTD.
Shiseido was founded in 1872 as the first Western-style pharmacy in Japan. The business gradually evolved into a cosmetics company, offering people the most advanced technology and the finest aesthetics available in the East or the West. Now known globally as the premier cosmetics company with roots in Japan, the name Shiseido has come to represent the world's highest standards of quality. Shiseido's global selection of skincare, makeup and fragrance includes a high-performance category for special skincare, and a brightening line. Shiseido also offers body care, suncare and a skincare line for men. Fiercely contemporary and innovative after over 140 years in business, Shiseido group brands are now sold in over 120 countries and regions. For more information, please visit http://group.shiseido.com/.
Contact:
Brianna Wright
Bratskeir & Company
bwright@bratskeir.com
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SOURCE Buxom Cosmetics
