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Acquisition creates a legal cannabis video content advertising & couponing offering
Vancouver, British Columbia, Canada, September 10, 2024 – TheNewswire – Global Compliance Applications Corp. (“GCAC” or “Company”) (CSE: APP, FSE: 2FA, OTCQB: FUAPF), a blockchain-based platform revolutionizing consumer engagement, announces its acquisition of the video on demand (VOD) streaming rights and distribution network of Weed & Whiskey TV (WWTV). Citizen Green TV (CGTV) is the only veterans’ health and wellness channel on Roku. Through its launch on Lightcast [1], CGTV will additionally broadcast across Apple TV, Android TV, Fire TV, and web browsers, providing content to over 16.6+ million veterans (and 200 million viewers) across North America. WWTV has over 142K subscribers and will remain as a sub channel on CGTV [2].
With the growing legalization of cannabis and FCC restrictions on traditional advertising—such as those on Google and Meta—GCAC identified a clear opportunity. By securing the WWTV streaming license, they are now positioned to play a crucial role in connecting cannabis companies with veterans. CGTV and Uplift [3] together creates a one-of-a-kind advertising ecosystem as advertising preference on CGTV is given to dispensaries and brands using Efixii Uplift [4]. GCAC gains new Uplift app users from veterans who watch CGTV and then download Uplift NFT coupons from ads run by those companies. As viewership grows securing those ad spots becomes more competitive and drives higher ad revenue, and coupon revenue, for GCAC. Lightcast effectively becomes a de facto sales force, automatically launching ads once viewership reaches a certain level, driving Uplift downloads in the veteran community at a lower cost to the company.
Under GCAC NA’s President, Steve Peterson’s leadership, CGTV is seizing the rapid growth of advertiser-supported VOD channels, which are expanding at 21.5% [5] annually. By partnering with content creators, CGTV is leading in veteran programming, with currently over 75 show titles and hundreds of hours of programming. Says Peterson “CGTV and Uplift together will be the premier offering for the canna industry to connect to customers, starting with veterans. The Weedmaps model has shown what the market will pay for access to customers so by putting blockchain driven ads inside of streaming video content (where ads are actually allowed) to a targeted, and expandable market, is the evolution of the advertising and revenue generation in the cannabis market.”
[1] https://www.lightcast.com/
[2] https://citizengreen.tv/
[3] https://newsroom.globalcompliance.app/235529-gcac-breaks-new-ground-with-efixii-uplift-coupons-on-the-roku-network
[4]
[5] Grand View Research - https://www.grandviewresearch.com/industry-analysis/video-streaming-market
About Global Compliance Applications Corp. “GCAC”
GCAC is a global leader in designing and developing innovative blockchain technologies and machine learning solutions to improve real-world businesses. GCAC's leading solution is Efixii, an Ethereum Layer 2 blockchain and EVM programming functionality that is on par with other Layer-2's, such as Polygon. GCAC can connect product producers, distributors, manufacturers, and retailers through a series of value chain dApps that allows for data connectivity to drive better consumer experiences and sales. GCAC serves as a one-stop digital-coupon shop that saves users money on cannabis and CBD that may have Efixii-blockchain verified seed to sale lifecycle information. GCAC works in many agricultural industries providing a value-added blockchain offering through a cost-effective SaaS licensing model.
For more information, please visit globalcompliance.app, or review its profile on sedar.com and the Canadian Securities Exchange thecse.com.
GCAC Press Contact
+1 (800) 409-5679
Forward-Looking Information
This news release may include forward-looking information within the meaning of Canadian securities legislation concerning the business of GCAC. Forward-looking information is based on certain key expectations and assumptions made by the management of GCAC. Although management of the Company believes that the expectations and assumptions on which such forward-looking information is based are reasonable, undue reliance should not be placed on the forward-looking information because GCAC can give no assurance that they will prove to be correct. Forward-looking statements contained in this news release are made as of the date of this news release. GCAC disclaims any intent or obligation to update publicly any forward-looking information, whether as a result of new information, future events or results or otherwise, other than as required by applicable securities laws.
The Canadian Securities Exchange has not reviewed and does not accept responsibility for the adequacy and accuracy of this information.
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