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Unique AD Model Drives Revenue and Uplift App Downloads
Vancouver, British Columbia, Canada – October 16,2024 – TheNewswire – Global Compliance Applications Corp. (“GCAC” or the “Company”) (CSE: APP, FSE: 2FA, OTCQB: FUAPF), a veteran-centric blockchain marketing provider, today announced that Citizen Green TV (CGTV), the only dedicated streaming platform for veterans, is now available on Roku, Google TV, and Apple TV. This expansion makes CGTV[1] accessible to over 168 million potential viewers in the U.S., further amplifying its mission to provide veterans with high-quality content, product advertising, and a unique community-driven platform. CGTV’s innovative ad model, which integrates Uplift coupons directly into ads, not only generates revenue for content creators but also drives app downloads and cannabis product sales.
A Unique Opportunity in the Veteran
Market
The U.S. veteran population stands at 16+ million, many of whom
struggle with access to non-opioid-based alternatives, including
cannabis and CBD. Studies have show that approximately 78% of the
veterans report actively or in the past having used medical cannabis
to reduce prescription and over the counter medications, spending an
average of USD$343 per month out of their own pocket [2]. With
restrictions on advertising for cannabis and CBD, veterans often find
it difficult to discover discounted canna/CBD products that meet their
needs. CGTV addresses this challenge by providing veterans with access
to exclusive offers through Uplift coupons shown on CGTV content,
ensuring they can easily find and redeem discounts at participating
dispensaries.
Product Advertising
While many mainstream platforms are restricted by
regulations, CGTV as a streaming service, allows cannabis/CBD
businesses to reach veterans directly. The niche focus on veterans
creates a higher-than-average CPM, as advertisers benefit from
targeting a specific and engaged audience. With integrated Uplift
coupons, businesses avoid paying multiple times to reach the same
customers, offering exclusive discounts and promotions efficiently
[3].
An Expanding Market Beyond
Veterans
Veterans often share their experiences and product recommendations
with family and friends, extending the potential market for businesses
advertising on CGTV beyond the veteran audience. This word-of-mouth
effect is amplified by CGTV’s community-focused approach, making it
a powerful tool for businesses looking to tap into a larger network of
health-conscious consumers.
A Win-Win for Content Creators and
Veterans
CGTV’s content creators benefit from a highly competitive
revenue-sharing model, earning from both ad revenue and coupon
commissions. This structure helps creators monetize their content
reliably, unlike many platforms that often demonetize content. In
return, the content creators drive significant viewership to CGTV,
building not only ad revenue opportunities but also encouraging
downloads of the Efixii Uplift app.
In addition to delivering high-quality programming, CGTV directs a portion of its revenue to support the Grunt Style Foundation [4], a non-profit dedicated to assisting veterans and their families. This collaboration allows CGTV to have a meaningful impact on veterans’ lives, while businesses, content creators, and the veteran community all benefit from the platform.
[1] https://citizengreen.tv/
[2] https://www.cannabissciencetech.com/view/the-2019-veterans-health-and-medical-cannabis-study
[3] https://citizengreen.tv/partner-with-us/
[4] https://www.gruntstylefoundation.org/
About Global Compliance Applications Corp. (“GCAC”)
GCAC is a global leader in designing and developing innovative
blockchain technologies and machine learning solutions to improve
real-world businesses. GCAC’s leading solution, Efixii, is an
Ethereum Layer 2 blockchain and EVM programming functionality on par
with other Layer-2 systems. GCAC connects product producers,
distributors, manufacturers, and retailers through a series of value
chain dApps, enabling data connectivity to drive better consumer
experiences and sales. As a one-stop digital coupon provider, GCAC
saves users money on cannabis and CBD products verified through
Efixii’s blockchain seed-to-sale lifecycle tracking. GCAC operates
in multiple agricultural industries, offering cost-effective
SaaS-based blockchain solutions.
For more information, please visit www.globalcompliance.app or review our profile on SEDAR and the Canadian Securities Exchange.
GCAC Press Contact:
+1 (800) 409-5679
info@GCAC.tech
Forward-Looking Information
This news release may include forward-looking information within the
meaning of Canadian securities legislation concerning the business of
GCAC. Forward-looking information is based on certain key expectations
and assumptions made by the management of GCAC. Although management of
the Company believes that the expectations and assumptions on which
such forward-looking information is based are reasonable, undue
reliance should not be placed on the forward-looking information
because GCAC can give no assurance that they will prove to be correct.
Forward-looking statements contained in this news release are made as
of the date of this news release. GCAC disclaims any intent or
obligation to update publicly any forward-looking information whether
as a result of new information, future events, or results, or
otherwise, other than as required by applicable securities laws.
The Canadian Securities Exchange has not reviewed and does not accept
responsibility for the adequacy and accuracy of this information.
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