During the bustling earnings season, individuals working in and observing the markets are reaping the rewards. Analysts and managers establish their guidelines and predictions, and the reported results from companies have a significant impact on their stock performance. And some companies’ reports are eagerly awaited.

The other day, Alphabet (NASDAQ:GOOG) reported second-quarter earnings that exceeded Wall Street expectations on the top and bottom lines, sending the stock up almost 6%.

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Alphabet reported impressive revenue of $74.6 billion, exceeding the expected $72.75 billion, and earnings per share of $1.44, beating analysts' forecast of $1.32. The company's Google ad revenues were also strong at $58.14 billion, outperforming the expected $57.5 billion and showing growth compared to the previous year's $56.3 billion. Google Cloud, a major player in cloud services, saw a 28% rise in revenue to $8.1 billion. Additionally, Google's YouTube video service unit's ad sales increased by 4.4% to $7.67 billion.

This earnings report is the second positive sign of potential recovery for Alphabet following a challenging year, which saw the company cutting over 12,000 jobs, or 6% of its workforce, in January.

The company's growth was driven by the strong performance of its cloud business, as well as improvements in Search and YouTube. Alphabet's strategic investments in AI, efforts to enhance its Search business, and expanding cloud services portfolio are expected to yield significant returns in the future. However, there was a slowdown in digital advertisement spending, affecting Google Network ads.

As part of the ongoing AI race, Alphabet has plans to integrate AI across its portfolio to bolster cybersecurity capabilities, search products, and advertising.

However, not every tech giant could make itself proud of this season's results. Microsoft stock price went down slightly after it also reported results.

Alphabet /  Microsoft Stock Chart by TradingView

While many analysts are optimistic about Alphabet's future, a few are concerned that recent investments in artificial intelligence may not yield immediate results.