Channel Ratings Rise an Additional 88% to 1.96 GRP Over 5 Weeks Moving Closer to Other Large Youth Channels in the Market
MUMBAI and TORONTO, Nov. 17, 2020 /CNW/ - QYOU Media (TSXV: QYOU) (OTCQB: QYOUF) has announced that The Q India has achieved continued viewership growth of 88% over the last five weeks as measured in GRP (Gross Rating Points) by BARC (Broadcast Audience Research Council). This measurement combines actual viewer impressions delivered with time spent viewing. Over the same period the Time Spent Viewing (TSV) also increased 66% from an average of 30 minutes to 50 minutes per session. This ratings growth has significantly surpassed that of any other youth oriented channel in India as measured by BARC during the same period and despite The Q having a smaller television distribution footprint.
Broadcast Audience Research Council (BARC) India is a Joint Industry Company founded by stakeholder bodies that represent Broadcasters, Advertisers, and Advertising and Media Agencies. It is considered to be the India equivalent of the Nielsen Rating service in North America. The Q channel continues to experience dramatic viewership growth particularly as measured against other large youth oriented channels in the market including MTV (Viacom), Bindass (Disney) and Zoom (The Times of India).
The ratings surge across Impressions and and Time Spent Viewing is indicated in the chart below. The viewership growth continues to be driven by several hit programs on the channel combined with an ongoing focus on mining viewership data to deliver more effective programming grid management. Over the last five weeks keys measurements have grown including:
Gross Rating Points: From a 1.06 rating in Week 40 to a 1.96 rating in Week 44
Impressions: From 6.1 Million in Week 40 to 11.3 Million in Week 44
Time Spent Viewing: From 30 Minutes in Week 40 to 50 Minutes in Week 44
Gross Rating Points | Impressions'000 | Average Time Spent Viewing | |||||||||||||
W40' | W41' | W42' | W43' | W44' | W40 | W41 | W42 | W43 | W44 | W40' | W41' | W42' | W43 | W44 | |
The Q | 1.06 | 1.64 | 1.53 | 1.71 | 1.96 | 6094 | 9496 | 8842 | 9880 | 11310 | 30 | 42 | 40 | 45 | 50 |
MTV(Viacom) | 6.17 | 5.93 | 5.58 | 5.38 | 4.88 | 35631 | 34227 | 32226 | 31039 | 28147 | 41 | 39 | 37 | 37 | 33 |
Bindaas (Disney) | 5.01 | 5.72 | 6.19 | 6.93 | 7.43 | 28920 | 33030 | 35727 | 40001 | 42884 | 26 | 29 | 33 | 36 | 38 |
Zoom (Times of India) | 5.80 | 5.64 | 5.37 | 5.39 | 5.24 | 33470 | 32560 | 30996 | 31132 | 30243 | 24 | 25 | 24 | 25 | 24 |
HBO ( Warner) | 0.74 | 0.44 | 0.59 | 0.52 | 0.44 | 4267 | 2564 | 3411 | 3027 | 2560 | 54 | 42 | 46 | 45 | 36 |
Sony Pix (Sony Corp) | 0.63 | 0.54 | 0.41 | 0.53 | 0.50 | 3625 | 3137 | 2343 | 3063 | 2880 | 51 | 48 | 34 | 44 | 46 |
The Q India is an advertiser supported Hindi language channel and VOD provider delivering hit digital programming from social media stars and leading digital video creators targeting Young Indian audiences. With a growing library of over 800 programs, it now reaches an audience of over 610 million via 50 million television homes with partners including TATA Sky, Airtel DTH & SitiNetworks; 380 million OTT users via platforms including ShemarooMe, MX Player, ZEE5, and Dish Watcho; and 180 million users on mobile and digital platforms including Snap, JioTV, Airtel Xstream, Amazon Fire TV and Chingari
Krishna Menon, Chief Revenue Officer of The Q India commented, "This sustained and continued ratings surge has caught the attention of agencies and brands and proves what we have been saying about the huge appeal of programming that speaks to the Young India audience. The Q India team is hard at work to keep this growth trajectory going and translate it into better and better opportunities for brands that choose to advertise on ``The Q".
About QYOU Media
QYOU Media operates in India and the United States producing and distributing content created by social media stars and digital content creators. In India, we curate, produce and distribute premium content including television networks and VOD for cable and satellite television, OTT and mobile platforms. In the United States, we manage influencer marketing campaigns for major film studios and brands. Founded and created by industry veterans from Lionsgate, MTV, Disney and Sony, QYOU Media's millennial and Gen Z-focused content reaches more than 650 million consumers around the world. Experience our work at www.qyoumedia.com and www.theqindia.com
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SOURCE QYOU Media Inc.
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